Building Your Brand

Your brand defines your business and all that you offer. To protect and fortify your position in a competitive, crowded marketplace, everything you say and do must support it. Before you launch any communications, we ask the hard questions: What do you want to achieve? Why? Who do you need to persuade? How can you reach them? Then we create a roadmap that aligns messages, materials and activities with your brand values and character. Now you’re fueling the power of your brand.

Clients We’ve Helped

Atrium Medical Center Opening

Situation

Middletown, Ohio’s only hospital moves to a patient-friendly, high-tech facility on an innovative health and technology campus.

Challenge

Repositioning this 90-year-old institution to represent a new era in health care for the region.

Deliverables

Integrated, continuous communications to community and business leaders, current and potential patients, donors, physicians, first responders, employees and more. Materials included a 16-page newspaper insert, interactive CD for referring physicians, direct mail, maps, special event invitations and programs, employee guide and more.

Premier Health Partners Community Benefit Report

Situation

This Dayton, Ohio hospital system wants the community to understand the full impact of its contributions to the region.

Challenge

Positioning the emerging system as a major contributor to Greater Dayton’s economic health and safety net, and gathering and analyzing comparable data from three hospitals.

Deliverables

The system’s first community benefit report: a 20-page newspaper insert that reached thousands of Greater Dayton households and also built pride among system employees.