Protecting Your Good Name

Your reputation lives in the hearts and minds of others, at the mercy of instant global communication. When your goal is to reduce risk, we can help you protect your most valuable asset by anticipating and preparing for high-impact events you control – and those you don’t. Our first goal always is to prevent a crisis. If you’re under attack, we’ll help you minimize damage, protect stakeholders and restore your good name.

Clients We’ve Helped

Union Campaign to Organize Employees of Major Health System

Situation

National union targets one of Ohio’s largest health care employers to organize its employees, portraying the system as not caring about employees or patients.

Challenge

Countering this reputational challenge by communicating how the health system lives its mission and values every day locally, regionally and corporately.

Deliverables

Plans and templates for aggressive communication in each community, with local data for customization: handouts, sample letters, talking points for editorial board meetings, op-ed columns and events to promote access to insurance coverage.

Hospital Merger Announcement Planning

Situation

Two long-time rival hospitals announce plans to merge in the face of complex community, political and legal issues.

Challenge

Thoughtful planning to achieve the widest positive reception, despite legal barriers to preparing one hospital’s leadership and communicating with its employees.

Deliverables

Detailed rollout plan with strategies, messaging, timing and audiences; press release; media statements; email announcements to multiple audiences; call lists and telephone scripts; Q&As for general distribution and spokespersons.