Talking to the People Who Matter

Who delivers your message — and how — makes a difference. Whether you’re communicating directly to key stakeholders or cascading through the organization, we can assist in rolling out your message for maximum impact and understanding. We’ll help to clarify and simplify the message, organize timing and support the messenger with tools for a confident, consistent delivery.

Clients We’ve Helped

Macy’s and May Co. Department Stores Integration

Situation

With the acquisition of the May Co., Macy’s doubles its nationwide workforce and connects new associates to the internal Macy’s brand over a transition year.

Challenge

Welcoming and educating former May Co. associates on Macy’s brand values even as operations, processes and reporting relationships were changing.

Deliverables

Welcome booklet for all former May Co. associates and a planning booklet for all managers, both new and long-term; both pieces adhere to Macy’s brand tone, look and language. Letters and manager talking points announcing a multitude of structural and process changes.

Epic (Electronic Medical Record) Implementation

Situation

Two multi-hospital systems implement new electronic medical record software systemwide, requiring extensive change-management communication.

Challenge

Translating very complex information and technical processes just in time to prepare hospital and medical staff at all levels and in all functions, as well as multi-site employed physician practices, for major operational changes.

Deliverables

Communication audit and multi-year plan, driven by audit findings, addressing communication strategy, structure, messaging and tools. Products included website, visual models, templates, design and content for a variety of ongoing communication vehicles and subsequent facility-specific plans and tools.